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Is The Rule Of Seven Really A Thing?

Small Property Owners Occult Knowledge Society, 1980
Small Property Owners Occult Knowledge Society, 1982

Is there some type of seven-year rule that benefits landlords if they do not raise the rent for seven years and then increase it all at once?

I ask this because when I moved into my flat in 2010 the landlord said that generally he wouldn’t raise the rent unless someone stayed for seven years, at which point he would raise it by about 7%.

Then, about two weeks ago I was out with some friends who live my neighborhood and their landlord had just raised their rent by about 10% after they had been living in their flat for seven years.

Then just last night I ran into a neighbor across the street who told me that she has to move after having lived in her building for seven years because the landlord had raised the rent. We all live in buildings that are covered by rent control.

What is going on?

By 1978 the residential real estate market in San Francisco had changed forever. Gone were the days when an investor bought an apartment building based on a conservative projection of its future income and strictly evaluated the building based on its net operating income. A new breed of rapacious real estate brokers–many of them followers of Werner Erhard’s EST (a quintessential me-generation, greed-is-good psuedoreligion popular in the 70s)–realized that San Francisco real estate could be sold without regard to old, stuffy “market value” considerations, despite climbing interest rates of 11% and 12%.

A new breed of buyers agreed. Doctors and dentists began to invest in large downtown apartment buildings. They didn’t care about cash flow as long as they could write off the substantial debt service. They chanted the mantra “Location, location, location.”

Of course the big vipers, like Angelo Sangiacomo and Gunther Kaussen knew they could have their cake and eat it too. Sangiacomo is known as the Father of Rent Control because he steadfastly refused to cease doubling, tripling and even quadrupling rents for his 1,700 units. Kaussen, described by Der Spiegel as “the world’s biggest slumlord” (or one of many German articles) with 2000 units in the Tenderloin, crushed his tenants with similar practices.

Later that year, rumor grew of a shadow in the East, whispers of a nameless fear, and Rent Control now perceived. Its time had now come–in Berkeley and Davis and Cotati kingdom.

In 1979 the interest rates hit 13% and landlords’ lairs echoed with this refrain: “What news from the South, oh sighing wind, do you bring to me at eve? Where now is Santa Monica? Tenants vote and I grieve.” After Santa Monica voters passed a tough Rent Control Ordinance that included vacancy control in April, 1979, the San Francisco Board of Supervisors rushed to enact the anemic Rent Ordinance we have now.

Landlords were frightened, scared witless. Many of them lacked the ability (or the literacy) to analyze and interpret the new Rent Ordinance. (While I sympathize to a degree, one can often rely on plain meaning to get by.) Some landlords were just too cheap to hire lawyers and their realtor advisors, hampered by the maximum IQ licensing requirement, were no help either.

We all know that ignorance and fear can lead to an unhealthy reliance on superstition.

After a long night of cocaine and disco binging at Henry Africa’s, a group of disgruntled landlords, lamenting the enactment of rent control, careened over to Anton LaVey’s place, where they and assorted Satanic worshipers conducted a voodoo ritual/seance designed to purge the City of all tenants. Upon hung-over reflection the next day, the landlords, realizing that driving tenants from the City might disrupt their income streams, decided instead to use their newfound occult skills to understand the Rent Ordinance and thwart its supporters.

Thus, the Small Property Owners Occult Knowledge Society (SPOOKS) was born.

S.P.O.O.K.S. Board of Directors, 1980
S.P.O.O.K.S. Board of Directors, 1980

In its heyday in 1980-83, SPOOKS attracted a membership of between 50 and 200 landlords and their supporters. In some circles SPOOKS was more popular than EST. Their monthly meetings at Trader Vic’s were notorious because members never removed their masks and the only nourishment one could take was through a straw.  Evidently the meetings were conducted in hushed whispers punctuated by slurping and demented cackling–truly occult.

Not much is known about the SPOOKS philosophy or the Society’s impact on the landlord community at large. There aren’t many records left and, like EST, no one will admit to former membership in the organization.

But you have stumbled upon a persistent SPOOKS holdover from the past–The Rule of Seven.

We will never know whether The Rule of Seven was devised as a tenant intimidation technique or it was an occult interpretation (misunderstanding) of the method of banking rent increases. Landlords were not allowed to bank, that is save up increases to impose them all at once, until 1982.  From 1982 to 1984, the annual allowable increase that could be imposed was 7% (Hear the theremin in the background?) per year. Rent Ordinance §37.3(a)(2) now provides:

Banking. A landlord who refrains from imposing an annual rent increase or any portion thereof may accumulate said increase and impose that amount on the tenant’s subsequent rent increase anniversary dates. A landlord who, between April 1, 1982 and February 29, 1984, has banked an annual 7% rent increase (or rent increases) or any portion thereof may impose the accumulated increase on the tenant’s subsequent rent increase anniversary dates.

After 1984 a “seven-year wait and bank” strategy may have been effective because a landlord could increase the rent by 28%. But think about it, the strategy would assume a tenant would live in a unit for seven years, an assumption that is not corroborated by statistics. If the initial rent was $1,000.00 in 1984, the landlord would also lose $10,779.40 in accumulated income over seven years.

These days, the rent increases are formulated based on 60% of the annual local Consumer Price Index. Let’s say you moved into your unit in 2007 and the landlord never increased the rent. Now, he could only bank an increase total of 9.6%. Again, the landlord loses the accumulated income along the way.

Therefore, waiting seven years to increase the rent is a strategy of “Cut your nose off to spite your face.” It’s a stupid, vindictive and financially unsound practice that could only be justified by ignorant superstition, evidence that some landlords have SPOOKS in their brains.

Try to identify your landlord in the photos. Then read more about the history of San Francisco rent control in 1980-1991: Rent Control Wars, by Randy Shaw, and from the landlords’ perspective, The Birth of Rent Control in San Francisco, by Jim Forbes & Matthew C. Sheridan.

Crow & Rose's legal practice emphasizes eviction defense, wrongful eviction and other landlord tenant and real property matters.

I do not provide legal advice in the comments section. Please feel free to contact me directly if you have a legal question.

One Response to Is The Rule Of Seven Really A Thing?

  1. I moved into my first apt because I had to move back to Florida to take care of my mother. After 3 years of her over coming her cancer I moved my family 15 minutes away from my mother so I can still take care of her. I came here because my son goes to school right in front of the apt. I called and asked some questions and then we came out to look things over. We decided to go into an apt. First day when we came out to look at an apt, I asked if they had a ground floor level open. I was told yes, but it would take 3 weeks before it would be ready. My husband owned his own key turn business for 15 yrs. 3 to 4 days is all it should take to turn the apt. We never got the right floor plan. We weren’t able to see the place before the day of move in. For them to have it for 3 weeks and it looked the way it did, then you got an office of people not doing their jobs.
    Day one I was ask for a deposit and the next day I was called back again for more deposit and again the 3 day I was asked for another deposit. On all 3 of my deposits I didn’t get any proof with letter head of my pymts. I got 3 cut up reused paper which is BS of proof of my money or why I had to keep coming back. When I moved in it was as no one knew what they were doing. The head man sleep with another employee and stole money and is doing time from what I hear. Ms. Debbie is the only one left in that office since all the illegal thing were going on when we moved in 8 months ago. She is very very rude to us and her staff. One staff member was passing out letters and saw me and just started crying. I do not understand that lady (Debbie) is able to get away with it and why is it that the owners over this apt aren’t doing their jobs. I was told by that lady that works in the office with Debbie told her”I know I piss off a lot of people, but do you see any fear in my eyes”. What the hell!!!!!! She was let go before, now why is she BACK. When it rains we live in a cesspool. I have lots of pic. Of the flooding, the fence line down when my dog got hurt on the down fence and I am in $400.00 plus in the whole on that. There are bad trees all over this place and there are little ones that have a right to live in a safe place. I went to see why my work order from Jan. has not been done yet and I asked to see my list so I could add on to it. They didn’t have it. I think the best thing for this place is to get rid of all that office staff and get people in there that know how to speak to people and do their job without being so rude to everyone, When Ms. Terri started she asked me to give her a few days. It’s been over 3 weeks and it was more important for them to lay grass on the far side of the parking lot on the fence line and planted flowers. I guess the people who pay our rent also pay for your staff to get a paycheck. I would think getting this place safe would be more important. Their are so many law suits that can slap this place real quick because the property is not safe at all. Flood drains don’t work, drain has no grating over a drain line. swamp behind the down fence line, where children can get hurt or drown. There is a ditch that runs onto this property from the swamp and they don’t keep their grounds safe. There is a lot of overlay weeds and dead trees and tree logs laying all in that mess. It need to be clean and cut back to keep the snake and Mosquitos from coming up closer to our apt. Every month I have been here I was getting a late notice on my door when they said I could pay on the 5th because I am now on disability. After 6 months in a row of going up to that office with rude ass people in my life saying “oh that’s no problem to fix”. Well 2 weeks later I got another letter stating that I have not paid my late pymt. I really don’t think anyone knows what they are doing. It took me 20 mins watching a rude women acting like she knew what she was doing and when she saw that I was starting to get mad when it shouldn’t take more the 5 mins if that long. So instead of proof on letterhead about Pymts, she got pissed because she knew I knew she didn’t know what the hell she was doing, so she went to make a copy of my money order. Then I walked out and was across the parking lot when she came out the office door on the clock yelling at me just because I laughed at their new sign in front of the office. She should have been let go right there on the spot. Everyone in that office is rude and nasty. I want to know how to go about bringing this BS to an end. First step is to get rid of Debbie and the rest of them who think they will take her place of the BS. I will NOT be talk to or treated the way I have been another day. Next time any BS starts I will call my lawyer who already has every piece of paper and note from day one. I was also told by my lawyer that she has a second lawyer to handle the disability end. And to beat all, we all got letter stating all kinds of BS, and we all got a big laugh out of it. It was a lot of blah blah blah and state crap about drugs. Get your staff off their BUTTS and look over the property. Y’all put this letter together when you have illegal plants growing all over. LOL toooooooo funny!,,,,,,,,

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